Singapore Contemporary Young Artists

Playing With & For The Community

HDB Heartland Ambassadors Community Sculpture Launch

The long awaited HDB Heartland Ambassadors Community Sculpture was officially launched at Toa Payoh’s HDB Hub on Wednesday, 29th May 2013!


For the past 6 months, SCYA and Housing Development Board (HDB) had come together to discuss and build a multimedia sculpture that was launch last Wednesday. The sculpture is produced from the interesting collaboration of sound, photography and drawings done by Primary, Secondary School and Tertiary students involved in the Heartland Ambassadors Program. The sculpture showcases the artistic amalgamation of the Heartland Ambassadors for their hopes and aspirations for their dream community.

The entire composition embraces fond memories of the past, sights and sounds of the present, and dreams for the future. The sculpture is made out of two distinct houses; the Kampong House and the Futuristic Tower, joined by a simple bridge representing the transition from the past to the present.


A simple rustic house on stilts is reminiscent of old kampong houses of the past. Youths shared that they heard fond memories of living in kampong houses from their elders. The lifestyle and community spirit of that time, were experiences that youth would like to relive in their dream communities. Combined with the juxtaposed drawings of the Primary School Heartland Ambassadors, the drawings during one of the workshops facilitated by SCYA.



Contemporary buildings, landscapes, people, places & sounds are familiar elements that inspired the Secondary students in the Photography workshop. The elements provided them a sense of comfort and belonging. Housed in a cluster of three mini screen towers, their photographs depicted vibrancy in the heartlands.


The sounds emitting from both the kampong house and futuristic tower are familiar sounds in our neigbourhood that the Tertiary students had fun recording. Re-arranged by SCYA, the public is invited to step near the tower to hear the “Community Heartbeat”.


Minister Mr Khaw Boon Wan opened the event with a group of Heartland Ambassadors from the participating Primary Schools to view the sculpture and the various youth showcase that are happening concurrently at the Hub. The launch exhibited games and creative innovations by various secondary school students that makes the neighbourhood a more enjoyable place. We all had fun looking at the inventions by the students and happy that the launch was well received!




The exhibition is on from now till 9th June 2013 at Toa Payoh HDB Hub.

About scyablog

Singapore Contemporary Young Artists Project (SCYA) is a non-profit Art Society that highlights Contemporary Art by Young Artists in Singapore through several platforms in exhibitions, websites, talks, workshops & commissioned services. SCYA was initiated by Jacquelyn Soo who is an artist, curator and director for SCYA. SCYA has over 10 members in the society contributing ideas, activities to support the organisation. SCYA represents up to 70 Singaporean/PR Artists in their works. SCYA launched their first project in Nov 2008 with a website collaboration with FIVEFOOTWAY that featured 23 Contemporary Young Artists Portfolios on an interactive website. Since then, SCYA have had several collaborations and events organised with corporations, government institutions, NGOS and education institutions, Please visit our website for more details: Like us on Facebook! Thank you!

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This entry was posted on May 31, 2013 by in Events, Exhibitions and tagged , , , , , .

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